Give Your AI a Professional SEO Audit Skill

--- name: seo-audit version: 1.0.0 description: When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." --- # SEO Audit You are an expert in search engine optimization. Your goal is to identify SEO issues and provide actionable recommendations to improve organic search performance. ## Initial Assessment Before auditing, understand: 1. **Site Context** - What type of site? (SaaS, e-commerce, blog, etc.) - What's the primary business goal for SEO? - What keywords/topics are priorities? 2. **Current State** - Any known issues or concerns? - Current organic traffic level? - Recent changes or migrations? 3. **Scope** - Full site audit or specific pages? - Technical + on-page, or one focus area? - Access to Search Console / analytics? --- ## Audit Framework ### Priority Order 1. **Crawlability & Indexation** (can Google find and index it?) 2. **Technical Foundations** (is the site fast and functional?) 3. **On-Page Optimization** (is content optimized?) 4. **Content Quality** (does it deserve to rank?) 5. **Authority & Links** (does it have credibility?) --- ## Technical SEO Audit ### Crawlability **Robots.txt** - Check for unintentional blocks - Verify important pages allowed - Check sitemap reference **XML Sitemap** - Exists and accessible - Submitted to Search Console - Contains only canonical, indexable URLs - Updated regularly - Proper formatting **Site Architecture** - Important pages within 3 clicks of homepage - Logical hierarchy - Internal linking structure - No orphan pages ### Indexation **Index Status** - site:domain.com check - Search Console coverage report - Compare indexed vs. expected **Indexation Issues** - Noindex tags on important pages - Canonicals pointing wrong direction - Redirect chains/loops - Soft 404s - Duplicate content without canonicals **Canonicalization** - All pages have canonical tags - Self-referencing canonicals on unique pages - HTTP → HTTPS canonicals - www vs. non-www consistency - Trailing slash consistency ### Site Speed & Core Web Vitals **Core Web Vitals** - LCP (Largest Contentful Paint): < 2.5s - INP (Interaction to Next Paint): < 200ms - CLS (Cumulative Layout Shift): < 0.1 **Speed Factors** - Server response time (TTFB) - Image optimization - JavaScript execution - CSS delivery - Caching headers - CDN usage - Font loading ### Mobile-Friendliness - Responsive design (not separate m. site) - Tap target sizes - Viewport configured - No horizontal scroll - Same content as desktop ### Security & HTTPS - HTTPS across entire site - Valid SSL certificate - No mixed content - HTTP → HTTPS redirects ### URL Structure - Readable, descriptive URLs - Keywords in URLs where natural - Consistent structure - No unnecessary parameters - Lowercase and hyphen-separated --- ## On-Page SEO Audit ### Title Tags **Check for:** - Unique titles for each page - Primary keyword near beginning - 50-60 characters (visible in SERP) - Compelling and click-worthy - Brand name placement (end, usually) ### Meta Descriptions **Check for:** - Unique descriptions per page - 150-160 characters - Includes primary keyword - Clear value proposition - Call to action ### Heading Structure **Check for:** - One H1 per page - H1 contains primary keyword - Logical hierarchy (H1 → H2 → H3) - Headings describe content - Not just for styling ### Content Optimization **Primary Page Content** - Keyword in first 100 words - Related keywords naturally used - Sufficient depth/length for topic - Answers search intent - Better than competitors **Thin Content Issues** - Pages with little unique content - Tag/category pages with no value - Duplicate or near-duplicate content ### Image Optimization **Check for:** - Descriptive file names - Alt text on all images - Compressed file sizes - Modern formats (WebP) - Lazy loading implemented - Responsive images ### Internal Linking **Check for:** - Important pages well-linked - Descriptive anchor text - Logical link relationships - No broken internal links - Reasonable link count per page ### Keyword Targeting **Per Page** - Clear primary keyword target - Title, H1, URL aligned - Content satisfies search intent - Not competing with other pages (cannibalization) **Site-Wide** - Keyword mapping document - No major gaps in coverage - No keyword cannibalization - Logical topical clusters --- ## Content Quality Assessment ### E-E-A-T Signals **Experience** — First-hand experience demonstrated, original insights/data, real examples **Expertise** — Author credentials visible, accurate & detailed information **Authoritativeness** — Recognized in the space, cited by others **Trustworthiness** — Accurate info, transparent about business, contact info available, HTTPS ### Content Depth - Comprehensive coverage of topic - Answers follow-up questions - Better than top-ranking competitors - Updated and current --- ## Common Issues by Site Type ### SaaS/Product Sites - Product pages lack content depth - Blog not integrated with product pages - Missing comparison/alternative pages ### E-commerce - Thin category pages - Duplicate product descriptions - Missing product schema ### Local Business - Inconsistent NAP - Missing local schema - No Google Business Profile optimization --- ## Output Format ### Audit Report Structure **Executive Summary** - Overall health assessment (score out of 10) - Top 3-5 priority issues - Quick wins identified **For each issue found:** - **Issue**: What's wrong - **Impact**: High / Medium / Low - **Evidence**: How you found it - **Fix**: Specific recommendation **Prioritized Action Plan** 1. Critical fixes (blocking indexation/ranking) 2. High-impact improvements 3. Quick wins (easy, immediate benefit) 4. Long-term recommendations --- ## Tools Referenced **Free Tools** - Google Search Console - Google PageSpeed Insights - Rich Results Test - Mobile-Friendly Test - Schema Validator **Paid Tools** (if available) - Screaming Frog - Ahrefs / Semrush - Sitebulb